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Notice given by JSW Steel Limited — Combination C-2014/08/204

Competition Commission Of India23 September 2014

Ratio decidendi

The rule this decision rests on

Where a proposed combination creates a horizontal overlap, but the acquirer's production of the overlapping product is mainly for captive consumption and the target's market share is insignificant in a market with many competitors, and the acquirer's purchases of the target's product are an insignificant proportion of its overall purchases, the Commission may hold on the factors in Section 20(4) that the combination is not likely to have an appreciable adverse effect on competition in India, and may approve it under Section 31(1). An approval under Section 31(1) is conditional on the information furnished by the acquirer. It is without prejudice to any other legal or statutory obligations, and it stands revoked if the information is found to be incorrect.

Written by Miss Lucy from the judgment below, not taken from a headnote.

Judgment

As delivered

Fair CompetitionFor Greater GoodCOMPETITION COMMISSION OF INDIA23.9.2014Notice u/s 6 (2) of the Competition Act, 2002 given by: JSW Steel LimitedOrder under Section 31(1) of the Competition Act, 2002

1. On 20th August 2014, the Competition Commission of India (hereinafter referred to as the „Commission’) received a notice under sub-section (2) of Section 6 of the Competition Act, 2002 (‘Act’) by JSW Steel Limited (‘JSW Steel’ or Acquirer).

2. The proposed combination relates to acquisition of Welspun Maxsteel Limited (‘Welspun Max’) by JSW Steel. As stated in the notice, as part of the proposed combination, JSW Steel will acquire the entire shareholding of Welspun Max from Welspun Enterprises Limited (‘Welspun Enterprises’), including the equity shares held through its affiliates. The notice has been filed pursuant to the Share Purchase Agreement between JSW Steel, Welspun Max and Welspun Enterprises on 18th August, 2014.

3. JSW Steel, incorporated in 1994, is primarily engaged in the manufacturing of steel products in India. Welspun Max incorporated in 2008, is engaged in the manufacturing of sponge iron in India. Welspun Enterprises is the promoter of the Welspun Max and is primarily engaged in the trading of steel and cotton.

4. In terms of Regulation 14 of the Competition Commission of India (Procedure in regard to transaction of business relating to combinations) Regulations, 2011 (“Combination Regulations”), vide letter dated 28th August, 2014, the Acquirer was required to remove certain defects and provide information/document(s) latest by 4th September, 2014. The Acquirer submitted the final reply vide letter dated 2nd September, 2014.

COMPETITION COMMISSION OF INDIA For Greater Good

5. As per the information given in the notice, JSW is primarily a manufacturer of steel products with facilities located inter-alia at Vijayanagar (Karnataka), Salem (Tamil Nadu) and Dolvi (Maharashtra). JSW also produces sponge iron which is mainly used for captive consumption in its abovesaid facility at Dolvi in Raigad district of Maharashtra. Amba River Coke Limited (‘Amba River’), a subsidiary of JSW Steel which has a coke oven and pellet plant is also located at Dolvi (Maharashtra).

6. Welspun Max is engaged in the manufacturing of sponge iron at its production facility also located in Raigad district of Maharashtra. As stated in the notice, the proposed acquisition will provide increased availability of raw material and complimentary infrastructure to augment the envisaged expansion of JSW‟s facility located at Dolvi. Further, pursuant to the proposed combination, Welspun Max would also be able to obtain surplus pellets from Amba River for use as raw material for manufacture of sponge iron. As stated in the notice, this will lead to a reduction in cost of production for Welspun Max.

7. It is observed that there is a horizontal overlap between JSW Steel and Welspun Max in production of sponge iron. However, as already noted, JSW Steel produces sponge iron mostly for captive consumption. Further, as per the available information, sponge iron industry in India is characterized by the presence of large number of players such as Essar Steel Limited, Jindal Steel and Power Limited, Monnet Ispat & Energy Limited, BMM Ispat Limited, Tata Sponge Iron Ltd amongst others and the market share of Welspun Max in production of sponge iron is insignificant. Further, as stated in the notice, JSW Steel has purchased a limited quantity of sponge iron from Welspun Max mostly for captive consumption. However, the same constitutes an insignificant proportion of the overall purchase of sponge iron by JSW Steel, in India. In view of the foregoing, the proposed combination is not likely to raise any adverse competition concerns in India.

COMPETITION COMMISSION OF INDIA For Greater Good

8. Considering the facts on record and the details provided in the notice given under sub-section (2) of Section 6 of the Act and assessment of the proposed combination on the basis of factors stated in sub-section (4) of Section 20 of the Act, the Commission is of the opinion that the proposed combination is not likely to have an appreciable adverse effect on competition in India and therefore, the Commission hereby approves the same under sub-section (1) of Section 31 of the Act.

9. This approval is without prejudice to any other legal/statutory obligations as applicable.

10. This order shall stand revoked if, at any time, the information provided by the Acquirer is found to be incorrect.

11. The Secretary is directed to communicate to the Acquirer accordingly.

(Ashok Chawla) Chairperson (M. L.Tayal) Member (S. L. Bunker) Member (Sudhir Mital) Member

COMPETITION COMMISSION OF INDIA For Greater Good (Augustine Peter) Member (U. C. Nahta) Member

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